Select Committee · Culture, Media and Sport Committee

Influencer culture

Status: Closed Opened: 26 Mar 2021 Closed: 23 Sep 2022 6 recommendations 1 report

The inquiry will examine the power of influencers on social media, how influencer culture operates, and will consider the absence of regulation on the promotion of products or services, aside from the existing policies of individual platforms. Research showed that more than three-quarters of influencers “buried their disclosures within their posts”. It will also assess … Show more

Reports

1 report

Title	HC No.	Published	Items	Response
Twelfth report - Influencer culture: Lights, camera, inacti…	HC 258	9 May 2022	6	Responded

Recommendations & Conclusions

1 item

39 Recommendation Twelfth report - Influencer culture: Li… Rejected

We recommend that the Advertising Standards Authority introduce a requirement to the UK Code of...

We recommend that the Advertising Standards Authority introduce a requirement to the UK Code of Non-broadcast Advertising (CAP Code) for virtual influencers to be watermarked. Intermediaries

Government response AI summary

The ASA has not received any complaints relating to virtual influencers. They are not aware of research that suggests that virtual influencers are causing advertising-related harm and do not have the basis to consider further, at this stage, the recommendation that virtual influencers should be …

Read full response →

Department for Culture, Media and Sport

Oral evidence sessions

7 sessions

Date	Witnesses
1 Feb 2022	Chris Philp MP · Department for Digital, Culture, Media and Sport, Mark Griffin · Department for Digital, Culture, Media and Sport, Sarah Connolly · Department for Digital, Culture, Media and Sport	View ↗
27 Jan 2022	George Lusty · Competition and Markets Authority, Guy Parker · Advertising Standards Authority	View ↗
18 Jan 2022	Elizabeth Kanter · TikTok, Iain Bundred · BBC, Ronan Costello · Twitter, Tom Gault · Instagram	View ↗
25 Nov 2021	Abbie Richards, Becca Lewis, Dr Giovanni De Gregorio, Dr Robyn Caplan, Dr Stephanie Alice Baker, Sara McCorquodale	View ↗
2 Nov 2021	Dr Catalina Goanta, Dr Ysabel Gerrard, Ed Magee · National Network for Children in Employment and Entertainment, Helen Wills · Actually Mummy, Professor Sonia Livingstone, Sergei Urban · The Dad Lab	View ↗
14 Sep 2021	Amy Bryant-Jeffries · Gleam Futures, Amy Hart, Ben Jeffries · Influencer.com, Nicole Ocran, Professor Brooke Erin Duffy	View ↗
13 Jul 2021	Dr Crystal Abidin, Dr Francesca Sobande, Em Sheldon, Keith Weed · Advertising Association, Sarah Brin · Media Molecule	View ↗

Who gave evidence

31 witnesses

Witness	Organisation	Sessions
Abbie Richards	—	1
Amy Bryant-Jeffries · Business Director, Talent and Partnerships	Gleam Futures	1
Amy Hart	—	1
Becca Lewis	—	1
Ben Jeffries · Chief Executive and Co-Founder	Influencer.com	1
Chris Philp MP · Minister for Tech and the Digital Economy	Department for Digital, Culture, Media and Sport	1
Dr Catalina Goanta	—	1
Dr Crystal Abidin	—	1
Dr Francesca Sobande	—	1
Dr Giovanni De Gregorio	—	1
Dr Robyn Caplan	—	1
Dr Stephanie Alice Baker	—	1
Dr Ysabel Gerrard	—	1
Ed Magee · Chair	National Network for Children in Employment and Entertainment	1
Elizabeth Kanter · Director of Government Relations and Public Polic…	TikTok	1
Em Sheldon	—	1
George Lusty · Interim Executive Director for Consumer Protectio…	Competition and Markets Authority	1
Guy Parker · Chief Executive	Advertising Standards Authority	1
Helen Wills · founder	Actually Mummy	1
Iain Bundred · Director of Policy and Public Affairs	BBC	1
Keith Weed · President	Advertising Association	1
Mark Griffin · Deputy Director, Creative Economy	Department for Digital, Culture, Media and Sport	1
Nicole Ocran	—	1
Professor Brooke Erin Duffy	—	1
Professor Sonia Livingstone	—	1
Ronan Costello · Senior Public Policy Manager EMEA	Twitter	1
Sara McCorquodale	—	1
Sarah Brin · Senior Outreach Producer	Media Molecule	1
Sarah Connolly · Director, Security and Online Harms	Department for Digital, Culture, Media and Sport	1
Sergei Urban · founder	The Dad Lab	1
Tom Gault · UK and Northern Europe Public Policy Lead	Instagram	1

Correspondence

1 letter

Date	Direction	Title
8 Mar 2022	To cttee	Letter from Chris Philp MP, Minister for Tech and the Digital Economy, relating…