Select Committee · Culture, Media and Sport Committee

Influencer culture

Status: Closed Opened: 26 Mar 2021 Closed: 23 Sep 2022 6 recommendations 1 report

The inquiry will examine the power of influencers on social media, how influencer culture operates, and will consider the absence of regulation on the promotion of products or services, aside from the existing policies of individual platforms. Research showed that more than three-quarters of influencers “buried their disclosures within their posts”. It will also assess … Show more

Clear

Reports

1 report
Title HC No. Published Items Response
Twelfth report - Influencer culture: Lights, camera, inacti… HC 258 9 May 2022 6 Responded

Recommendations & Conclusions

1 item
69 Recommendation Twelfth report - Influencer culture: Li… Accepted in Part

We recommend that the remit of the CAP code be extended by removing the requirement...

We recommend that the remit of the CAP code be extended by removing the requirement for editorial ‘control’ to determine whether content constitutes an advertisement.

Government response AI summary
The ASA will commit to exploring how they can clarify further that payment alone invokes advertising disclosure requirements and will explore whether there is a case for reconsidering the ASA system payment and control tests as they apply to certain categories of native advertising, including …
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Department for Culture, Media and Sport

Oral evidence sessions

7 sessions
Date Witnesses
1 Feb 2022 Chris Philp MP · Department for Digital, Culture, Media and Sport, Mark Griffin · Department for Digital, Culture, Media and Sport, Sarah Connolly · Department for Digital, Culture, Media and Sport View ↗
27 Jan 2022 George Lusty · Competition and Markets Authority, Guy Parker · Advertising Standards Authority View ↗
18 Jan 2022 Elizabeth Kanter · TikTok, Iain Bundred · BBC, Ronan Costello · Twitter, Tom Gault · Instagram View ↗
25 Nov 2021 Abbie Richards, Becca Lewis, Dr Giovanni De Gregorio, Dr Robyn Caplan, Dr Stephanie Alice Baker, Sara McCorquodale View ↗
2 Nov 2021 Dr Catalina Goanta, Dr Ysabel Gerrard, Ed Magee · National Network for Children in Employment and Entertainment, Helen Wills · Actually Mummy, Professor Sonia Livingstone, Sergei Urban · The Dad Lab View ↗
14 Sep 2021 Amy Bryant-Jeffries · Gleam Futures, Amy Hart, Ben Jeffries · Influencer.com, Nicole Ocran, Professor Brooke Erin Duffy View ↗
13 Jul 2021 Dr Crystal Abidin, Dr Francesca Sobande, Em Sheldon, Keith Weed · Advertising Association, Sarah Brin · Media Molecule View ↗

Who gave evidence

31 witnesses
WitnessOrganisationSessions
Abbie Richards 1
Amy Bryant-Jeffries · Business Director, Talent and Partnerships Gleam Futures 1
Amy Hart 1
Becca Lewis 1
Ben Jeffries · Chief Executive and Co-Founder Influencer.com 1
Chris Philp MP · Minister for Tech and the Digital Economy Department for Digital, Culture, Media and Sport 1
Dr Catalina Goanta 1
Dr Crystal Abidin 1
Dr Francesca Sobande 1
Dr Giovanni De Gregorio 1
Dr Robyn Caplan 1
Dr Stephanie Alice Baker 1
Dr Ysabel Gerrard 1
Ed Magee · Chair National Network for Children in Employment and Entertainment 1
Elizabeth Kanter · Director of Government Relations and Public Polic… TikTok 1
Em Sheldon 1
George Lusty · Interim Executive Director for Consumer Protectio… Competition and Markets Authority 1
Guy Parker · Chief Executive Advertising Standards Authority 1
Helen Wills · founder Actually Mummy 1
Iain Bundred · Director of Policy and Public Affairs BBC 1
Keith Weed · President Advertising Association 1
Mark Griffin · Deputy Director, Creative Economy Department for Digital, Culture, Media and Sport 1
Nicole Ocran 1
Professor Brooke Erin Duffy 1
Professor Sonia Livingstone 1
Ronan Costello · Senior Public Policy Manager EMEA Twitter 1
Sara McCorquodale 1
Sarah Brin · Senior Outreach Producer Media Molecule 1
Sarah Connolly · Director, Security and Online Harms Department for Digital, Culture, Media and Sport 1
Sergei Urban · founder The Dad Lab 1
Tom Gault · UK and Northern Europe Public Policy Lead Instagram 1

Correspondence

1 letter
DateDirectionTitle
8 Mar 2022 To cttee Letter from Chris Philp MP, Minister for Tech and the Digital Economy, relating…