Recommendations & Conclusions
10 items
6
Recommendation
Sixth Report: Changing the perfect pict…
Accepted
We are disappointed to learn that there have been no reviews of the effectiveness of the current or previous obesity strategies, and we cannot support much-criticised and unevaluated weight-loss policies. The Government must only use evidence- based policies in its Obesity Strategy. The Government should urgently commission an independent review …
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We are disappointed to learn that there have been no reviews of the effectiveness of the current or previous obesity strategies, and we cannot support much-criticised and unevaluated weight-loss policies. The Government must only use evidence- based policies in its Obesity Strategy. The Government should urgently commission an independent review of its Obesity Strategy to determine the evidence base for its policies within 3 months. It should publicly report the findings of this review within six months. We are disappointed to learn that there have been no reviews of the effectiveness of the current or previous obesity strategies, and we cannot support much-criticised and unevaluated weight-loss policies. The Government must only use evidence-based policies in its Obesity Strategy. (Paragraph 49) A positive body image for future generations
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Government response AI summary
The government highlights its existing, peer-reviewed evaluation strategy for the childhood obesity programme and states this approach will be reviewed and refreshed to cover adult obesity, but does not commit to urgently commissioning a new independent review of the strategy within 3 months.
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Government Equalities Office
8
Recommendation
Sixth Report: Changing the perfect pict…
Accepted
Weighing children in primary schools under the National Child Measurement Programme is likely to cause harm to children’s mental health and could hinder the development of a positive body image. This is particularly damaging for Black children who are more likely to be incorrectly placed in the overweight or obese …
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Weighing children in primary schools under the National Child Measurement Programme is likely to cause harm to children’s mental health and could hinder the development of a positive body image. This is particularly damaging for Black children who are more likely to be incorrectly placed in the overweight or obese categories. We recommend that the Government urgently reviews the National Child Measurement Programme to ensure it is not creating undue body image pressures in children. The Government should urgently assess the need for the programme and seek other ways to collect this data. (Paragraph 59) Changing the perfect picture: an inquiry into body image 43 #NoFilter: is this advert real?
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Government response AI summary
The government states that Public Health England already rigorously reviews the National Child Measurement Programme annually, citing existing research showing no negative impact on body image. PHE will, however, ask the NCMP Board to consider the report's concerns and continue to explore the programme's impact …
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Government Equalities Office
9
Recommendation
Sixth Report: Changing the perfect pict…
Accepted
The Committee is disappointed about the lack of diversity in adverts both on and offline. We urgently want to see more companies advertising with real images of people from a diverse range of ethnicities, abilities, sexualities, genders, body shapes and sizes. We know that advertising is a powerful driver of …
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The Committee is disappointed about the lack of diversity in adverts both on and offline. We urgently want to see more companies advertising with real images of people from a diverse range of ethnicities, abilities, sexualities, genders, body shapes and sizes. We know that advertising is a powerful driver of consumer behaviour and protecting people from adverts, which can be pervasive online, needs to be a priority if the Government wishes to reduce negative body image. We recommend that the Government works with companies and the ASA to further encourage the use of diverse and representative images of people in advertising.
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Government response AI summary
The government acknowledges the Advertising Standards Authority (ASA) already has work streams considering diversity in advertising and states it will continue to engage closely with the ASA to support this work, including on body image and racial and ethnic stereotyping.
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Government Equalities Office
10
Recommendation
Sixth Report: Changing the perfect pict…
Accepted
We commend the Government for launching a consultation on online advertising in the Spring and are encouraged that the ASA will be consulting on body image as well as racial stereotyping in 2021. We recommend that the Government works closely with the ASA to ensure its future work on body …
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We commend the Government for launching a consultation on online advertising in the Spring and are encouraged that the ASA will be consulting on body image as well as racial stereotyping in 2021. We recommend that the Government works closely with the ASA to ensure its future work on body image is inclusive and that substantial changes are implemented after its consultation.
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Government response AI summary
The government commits to continuing close work with the ASA, remaining in touch during its consultation on body image, and considering additional measures to address body image concerns as part of the forthcoming Online Advertising Programme.
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Government Equalities Office
11
Recommendation
Sixth Report: Changing the perfect pict…
Accepted
Whilst the Committee was pleased to see that TfL has taken steps to protect Londoners from advertisements that could promote body dissatisfaction and bolster diverse advertising on their network, we were disappointed it had not been fully evaluated to properly assess the impact of their policy, both on their consumers …
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Whilst the Committee was pleased to see that TfL has taken steps to protect Londoners from advertisements that could promote body dissatisfaction and bolster diverse advertising on their network, we were disappointed it had not been fully evaluated to properly assess the impact of their policy, both on their consumers and their advertising revenues. We recommend that the Government works with the advertising industry and TfL to consider what impact banning adverts has on protecting people from developing negative body image. It should update us within 6 months.
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Government response AI summary
The government commits to engaging with the advertising industry and TfL through its Online Advertising Programme to assess the impact of advertising on body image, and will provide an update to the Committee within 6 months.
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Government Equalities Office
13
Recommendation
Sixth Report: Changing the perfect pict…
Accepted
The Committee was pleased to see some progress on the Government’s Online Harms legislation during our inquiry. We are of the view that any online content and activity that contributes to the proliferation of negative body image is a ‘harm’ The Online Harms Bill should be a legislative priority and …
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The Committee was pleased to see some progress on the Government’s Online Harms legislation during our inquiry. We are of the view that any online content and activity that contributes to the proliferation of negative body image is a ‘harm’ The Online Harms Bill should be a legislative priority and the Government should inform us of its proposed timetable within two months. We recommend that harms related to body image and appearance-related bullying are included within the scope of the Online Harms legislation due to the foreseeable risk of a significant adverse physical or psychological impact on individuals who are at risk of developing negative body image.
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Government response AI summary
The government confirms the Online Safety Bill has been published in draft and will be a legislative priority. It states that the Bill will require platforms to address harmful content related to body image that risks significant adverse physical or psychological impact, protecting both children …
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Government Equalities Office
14
Recommendation
Sixth Report: Changing the perfect pict…
Accepted
Despite the number of controls in place on social media platforms, users continuously experience content that, by the platforms’ own admission, shouldn’t be accessible. We 44 Changing the perfect picture: an inquiry into body image recommend that the Government should ensure that social media companies enforce their advertising rules and …
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Despite the number of controls in place on social media platforms, users continuously experience content that, by the platforms’ own admission, shouldn’t be accessible. We 44 Changing the perfect picture: an inquiry into body image recommend that the Government should ensure that social media companies enforce their advertising rules and community guidelines and introduce strong sanctions for failing to do so, including but not limited to, significant fines.
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Government response AI summary
The government states it will continue working with the ASA on online advertising rules through the Online Advertising Programme and confirms that Ofcom, under the Online Safety Bill, will have robust enforcement powers, including significant fines, for social media companies failing to enforce guidelines on …
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Government Equalities Office
15
Recommendation
Sixth Report: Changing the perfect pict…
Accepted
We were pleased to hear that the Government recognises the impact social media can have on body image and that it is encouraging social media companies to take more responsibility for the content on their platforms. We are also pleased that social media companies are committed to working with the …
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We were pleased to hear that the Government recognises the impact social media can have on body image and that it is encouraging social media companies to take more responsibility for the content on their platforms. We are also pleased that social media companies are committed to working with the Government to do more research into the relationship between social media use and body image. We recommend that the Government works closely with social media companies and academics to ensure that research on social media use and body image are up-to-date, evidence-based, and sufficiently funded.
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Government response AI summary
The government states the DHSC, through the NIHR, has funded a systematic review on social media and body image, and is working with DCMS on online harms legislation and the Online Advertising Programme to address related issues.
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Government Equalities Office
16
Recommendation
Sixth Report: Changing the perfect pict…
Accepted
We welcome Ofcom’s role in regulating online harms and Parliament’s role in identifying harms. We recommend that the Government work closely with the UKRI and Ofcom to ensure that online harms legislation sufficiently encompasses protections from harms caused by body image pressures. We also ask that the Government engages with …
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We welcome Ofcom’s role in regulating online harms and Parliament’s role in identifying harms. We recommend that the Government work closely with the UKRI and Ofcom to ensure that online harms legislation sufficiently encompasses protections from harms caused by body image pressures. We also ask that the Government engages with social media companies on developing innovative solutions to protect users from body image harms encountered online, and that Ofcom works with groups at high risk of developing poor body image to ensure the new regulatory system works for them. We ask that the Government takes this recommendation into account in advance of the Online Harms Bill passing into law.
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Government response AI summary
The government commits to working with stakeholders and Ofcom to define harmful content within online harms legislation to include body image pressures, and states Ofcom will establish user advocacy mechanisms to ensure the regulatory system addresses the needs of high-risk groups.
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Government Equalities Office
17
Recommendation
Sixth Report: Changing the perfect pict…
Accepted
Young people are particularly at risk of developing poor body image, and access to social media and other online content is linked with negative feelings about appearance. We recommend that the Government ensures that any age verification or assurance processes used by online companies are effective and protect young people …
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Young people are particularly at risk of developing poor body image, and access to social media and other online content is linked with negative feelings about appearance. We recommend that the Government ensures that any age verification or assurance processes used by online companies are effective and protect young people from harmful content. We ask the Government to respond to us within 12 months on how effectively age controls have restricted access to harmful content for young people. (Paragraph 117) Changing the perfect picture: an inquiry into body image 45
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Government response AI summary
The government states the Online Safety Bill will require online services to implement age verification or assurance processes to protect young people from harmful content, with Ofcom having enforcement powers, and highlights ongoing work with industry to develop effective solutions.
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Government Equalities Office