Recommendation 9

The Committee is disappointed about the lack of diversity in adverts both on and offline. We urgently want to see more companies advertising with real images of people from a diverse range of ethnicities, abilities, sexualities, genders, body shapes and sizes. We know that advertising is a powerful driver of consumer behaviour and protecting people from adverts, which can be pervasive online, needs to be a priority if the Government wishes to reduce negative body image. We recommend that the Government works with companies and the ASA to further encourage the use of diverse and representative images of people in advertising.