Source · Select Committees · Women and Equalities Committee

Recommendation 10

10 Accepted Paragraph: 89

We commend the Government for launching a consultation on online advertising in the Spring and...

Recommendation
We commend the Government for launching a consultation on online advertising in the Spring and are encouraged that the ASA will be consulting on body image as well as racial stereotyping in 2021. We recommend that the Government works closely with the ASA to ensure its future work on body image is inclusive and that substantial changes are implemented after its consultation.
Government response summary AI-generated
The government commits to continuing close work with the ASA, remaining in touch during its consultation on body image, and considering additional measures to address body image concerns as part of the forthcoming Online Advertising Programme.
Summary of the government's response below — read the verbatim text to verify.
Paragraph Reference: 89
Government Response Accepted
HM Government · verbatim extract Accepted
76. We will continue to work with industry and the ASA, who held a public consultation on cosmetic interventions in 202029 and are following this up with a call for evidence on body image.30 Government will remain closely in touch with the ASA as they undertake this consultation, and will consider what further action may be appropriate if the result of the consultation is not sufficient. The government will be launching the Online Advertising Programme (OAP) later this year which will explore how to address harms in the content and placement of advertising online, and to ensure the regulatory regime 28 “Tackling racial and ethnic stereotyping in ads - the role the ASA is “ 11 Dec. 2020, https://www.asa.org.uk/ news/tackling-racial-and-ethnic-stereotyping-in-ads-the-role-the-asa-is-playing.html. Accessed 20 May. 2021. 29 “Consultation on the placement and scheduling of ads for... “ 10 Sept. 2020, https://www.asa.org.uk/news/ consultation-on- the-placement-and-scheduling-of-ads-for-cosmetic-interventions.html. Accessed 21 Jan. 2021. 30 “Bringing body image into sharp focus - ASA | CAP.” 21 Dec. 2020, https://www.asa.org.uk/news/bringing-body- image-into- sharp-focus.html. Accessed 21 Jan. 2021. for the online advertising ecosystem is coherent, clear and effective. As part of this work, the government will be considering whether any additional measures should be brought forward to address body image concerns.. We will consult on this later in the year.
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