Select Committee · Women and Equalities Committee

Changing the perfect picture: an inquiry into body image

Status: Closed Opened: 26 Mar 2020 Closed: 4 Nov 2021 17 recommendations 1 report

Awareness of the impact of advertising and media consumption on people’s body image has increased in recent years. Negative body image is widely perceived as solely a young women’s problem. But more recently, research has shown that this is a wider issue: Recent studies report that over a third of adults feel anxious or depressed … Show more

Reports

1 report
Title HC No. Published Items Response
Sixth Report: Changing the perfect picture: an inquiry into… HC 274 9 Apr 2021 17 Responded

Recommendations & Conclusions

17 items
1 Recommendation Sixth Report: Changing the perfect pict… Not Addressed

People face appearance-based discrimination on a daily basis, at work, in schools and in public...

People face appearance-based discrimination on a daily basis, at work, in schools and in public spaces. Whilst we were disappointed not to hear from the Government Equalities Office on their assessment of appearance-based discrimination, we are pleased that the Government is undertaking research on the relationship between negative body image … Read more

Government response AI summary
The government states that the EHRC has responded directly to the Committee, but does not commit to promoting the EHRC's guidance or publishing its own research as requested.
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Government Equalities Office
2 Recommendation Sixth Report: Changing the perfect pict… Not Addressed

Lockdown has undoubtedly worsened existing body image anxieties and inspired new insecurities for thousands of...

Lockdown has undoubtedly worsened existing body image anxieties and inspired new insecurities for thousands of people across the country. In particular, we are alarmed by the rapidly rising rates in eating disorders and other mental health conditions. The impact of the pandemic, both on eating disorder sufferers and those at … Read more

Government response AI summary
The government refers the Committee to a direct response from the Equality and Human Rights Commission (EHRC), rather than providing its own review of rising eating disorder rates or outlining specific policy interventions.
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Government Equalities Office
3 Recommendation Sixth Report: Changing the perfect pict… Acknowledged

Many organisations and academics have found that prevention and early intervention are likely to reduce...

Many organisations and academics have found that prevention and early intervention are likely to reduce eating disorder rates as well as hospitalisations and deaths. It is important that the alarming rise in eating disorder rates is addressed as the country reopens post-pandemic. We recommend that in the short term, the … Read more

Government response AI summary
The government states that improving eating disorder services is a key priority and that the Department has funded various studies through the National Institute for Health Research. However, it does not commit to rapidly developing early intervention strategies or increasing ringfenced funding for research to …
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Government Equalities Office
4 Recommendation Sixth Report: Changing the perfect pict… Not Addressed

We are hugely saddened to hear of the number of people who have faced appearance...

We are hugely saddened to hear of the number of people who have faced appearance and weight-based discrimination when accessing NHS services. There is no way to quantify the damage this has done to individuals’ mental and physical health. We are not satisfied with the use of BMI as a … Read more

Government response AI summary
The government response focuses on improving eating disorder services and general funding for related studies, but does not commit to commissioning specific research on weight-based discrimination in the NHS or addressing the use of BMI.
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Government Equalities Office
5 Recommendation Sixth Report: Changing the perfect pict… Accepted in Part

The current Obesity Strategy is at best ineffective and at worst perpetuating unhealthy behaviours.

The current Obesity Strategy is at best ineffective and at worst perpetuating unhealthy behaviours. It is likely to be dangerous for those with negative body image, including those at risk of developing eating disorders. In the short term, we have specific concerns that calorie labelling will contribute to growth in … Read more

Government response AI summary
The government acknowledges concerns about calorie labelling and eating disorders, but will not scrap the policy. Instead, they have exempted schools and will allow businesses to provide calorie-free menus upon customer request, committing to a review within 5 years.
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Government Equalities Office
6 Recommendation Sixth Report: Changing the perfect pict… Accepted

We are disappointed to learn that there have been no reviews of the effectiveness of...

We are disappointed to learn that there have been no reviews of the effectiveness of the current or previous obesity strategies, and we cannot support much-criticised and unevaluated weight-loss policies. The Government must only use evidence- based policies in its Obesity Strategy. The Government should urgently commission an independent review … Read more

Government response AI summary
The government highlights its existing, peer-reviewed evaluation strategy for the childhood obesity programme and states this approach will be reviewed and refreshed to cover adult obesity, but does not commit to urgently commissioning a new independent review of the strategy within 3 months.
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Government Equalities Office
7 Recommendation Sixth Report: Changing the perfect pict… Accepted in Part

Encouraging positive body image during childhood and adolescence must be a priority.

Encouraging positive body image during childhood and adolescence must be a priority. We commend the Government for introducing body image into the RSHE curriculum last year and hope this creates an opportunity for schools to address the concerns young people have about their body image. We recommend that the Department … Read more

Government response AI summary
The government states the RSHE curriculum, which includes content on body image, is compulsory and will be inspected by Ofsted. They commit to undertaking quantitative and qualitative research to understand perceptions and delivery of RSHE, which will inform its impact on pupil wellbeing, but do …
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Government Equalities Office
8 Recommendation Sixth Report: Changing the perfect pict… Accepted

Weighing children in primary schools under the National Child Measurement Programme is likely to cause...

Weighing children in primary schools under the National Child Measurement Programme is likely to cause harm to children’s mental health and could hinder the development of a positive body image. This is particularly damaging for Black children who are more likely to be incorrectly placed in the overweight or obese … Read more

Government response AI summary
The government states that Public Health England already rigorously reviews the National Child Measurement Programme annually, citing existing research showing no negative impact on body image. PHE will, however, ask the NCMP Board to consider the report's concerns and continue to explore the programme's impact …
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Government Equalities Office
9 Recommendation Sixth Report: Changing the perfect pict… Accepted

The Committee is disappointed about the lack of diversity in adverts both on and offline.

The Committee is disappointed about the lack of diversity in adverts both on and offline. We urgently want to see more companies advertising with real images of people from a diverse range of ethnicities, abilities, sexualities, genders, body shapes and sizes. We know that advertising is a powerful driver of … Read more

Government response AI summary
The government acknowledges the Advertising Standards Authority (ASA) already has work streams considering diversity in advertising and states it will continue to engage closely with the ASA to support this work, including on body image and racial and ethnic stereotyping.
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Government Equalities Office
10 Recommendation Sixth Report: Changing the perfect pict… Accepted

We commend the Government for launching a consultation on online advertising in the Spring and...

We commend the Government for launching a consultation on online advertising in the Spring and are encouraged that the ASA will be consulting on body image as well as racial stereotyping in 2021. We recommend that the Government works closely with the ASA to ensure its future work on body … Read more

Government response AI summary
The government commits to continuing close work with the ASA, remaining in touch during its consultation on body image, and considering additional measures to address body image concerns as part of the forthcoming Online Advertising Programme.
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Government Equalities Office
11 Recommendation Sixth Report: Changing the perfect pict… Accepted

Whilst the Committee was pleased to see that TfL has taken steps to protect Londoners...

Whilst the Committee was pleased to see that TfL has taken steps to protect Londoners from advertisements that could promote body dissatisfaction and bolster diverse advertising on their network, we were disappointed it had not been fully evaluated to properly assess the impact of their policy, both on their consumers … Read more

Government response AI summary
The government commits to engaging with the advertising industry and TfL through its Online Advertising Programme to assess the impact of advertising on body image, and will provide an update to the Committee within 6 months.
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Government Equalities Office
12 Recommendation Sixth Report: Changing the perfect pict… Rejected

We were pleased to hear from companies who are committed to advertising their products by...

We were pleased to hear from companies who are committed to advertising their products by using real, honest images. However, a significant number of advertisers continue to rely heavily on image editing. It is clear that the constant bombardment of editing images both on and offline is detrimental to mental … Read more

Government response AI summary
The government explicitly rejects legislating to restrict or ban altered images in advertising, citing insufficient evidence and existing ASA rules. They will, however, consider future action after reviewing evidence from the ASA's consultation and as part of the Online Advertising Programme.
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Government Equalities Office
13 Recommendation Sixth Report: Changing the perfect pict… Accepted

The Committee was pleased to see some progress on the Government’s Online Harms legislation during...

The Committee was pleased to see some progress on the Government’s Online Harms legislation during our inquiry. We are of the view that any online content and activity that contributes to the proliferation of negative body image is a ‘harm’ The Online Harms Bill should be a legislative priority and … Read more

Government response AI summary
The government confirms the Online Safety Bill has been published in draft and will be a legislative priority. It states that the Bill will require platforms to address harmful content related to body image that risks significant adverse physical or psychological impact, protecting both children …
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Government Equalities Office
14 Recommendation Sixth Report: Changing the perfect pict… Accepted

Despite the number of controls in place on social media platforms, users continuously experience content...

Despite the number of controls in place on social media platforms, users continuously experience content that, by the platforms’ own admission, shouldn’t be accessible. We 44 Changing the perfect picture: an inquiry into body image recommend that the Government should ensure that social media companies enforce their advertising rules and … Read more

Government response AI summary
The government states it will continue working with the ASA on online advertising rules through the Online Advertising Programme and confirms that Ofcom, under the Online Safety Bill, will have robust enforcement powers, including significant fines, for social media companies failing to enforce guidelines on …
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Government Equalities Office
15 Recommendation Sixth Report: Changing the perfect pict… Accepted

We were pleased to hear that the Government recognises the impact social media can have...

We were pleased to hear that the Government recognises the impact social media can have on body image and that it is encouraging social media companies to take more responsibility for the content on their platforms. We are also pleased that social media companies are committed to working with the … Read more

Government response AI summary
The government states the DHSC, through the NIHR, has funded a systematic review on social media and body image, and is working with DCMS on online harms legislation and the Online Advertising Programme to address related issues.
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Government Equalities Office
16 Recommendation Sixth Report: Changing the perfect pict… Accepted

We welcome Ofcom’s role in regulating online harms and Parliament’s role in identifying harms.

We welcome Ofcom’s role in regulating online harms and Parliament’s role in identifying harms. We recommend that the Government work closely with the UKRI and Ofcom to ensure that online harms legislation sufficiently encompasses protections from harms caused by body image pressures. We also ask that the Government engages with … Read more

Government response AI summary
The government commits to working with stakeholders and Ofcom to define harmful content within online harms legislation to include body image pressures, and states Ofcom will establish user advocacy mechanisms to ensure the regulatory system addresses the needs of high-risk groups.
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Government Equalities Office
17 Recommendation Sixth Report: Changing the perfect pict… Accepted

Young people are particularly at risk of developing poor body image, and access to social...

Young people are particularly at risk of developing poor body image, and access to social media and other online content is linked with negative feelings about appearance. We recommend that the Government ensures that any age verification or assurance processes used by online companies are effective and protect young people … Read more

Government response AI summary
The government states the Online Safety Bill will require online services to implement age verification or assurance processes to protect young people from harmful content, with Ofcom having enforcement powers, and highlights ongoing work with industry to develop effective solutions.
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Government Equalities Office

Oral evidence sessions

5 sessions
Date Witnesses
27 Jan 2021 Caroline Dinenage MP · Department for Digital, Culture, Media and Sport, Mark Griffin · Department for Digital, Culture, Media and Sport, Nadine Dorries MP · Department for Health and Social Care, Zoe Seager · Department of Health and Social Care View ↗
16 Dec 2020 Alexandra Evans · TikTok, Henry Turnball · Snap Inc, Richard Earley · Facebook Inc View ↗
2 Dec 2020 Caroline O'Neill · L’Oréal Paris (UK), Chris Macleod · Transport for London, Kate Dale · Sport England, Kelly Byrne · Nasty Gal, boohoo group, Malcolm Phillips · Advertising Standards Authority, Sophie Van Ettinger · Dove View ↗
21 Oct 2020 Cassianne Anonymous · Lived Experience, Catherine Deakin · Changing Faces, Danny Bowman · Lived Experience, Dr Antonis Kousoulis · Mental Health Foundation, Dr Marc Bush · YoungMinds, Kate Roberts · Lived Experience, Tatyana Anonymous · Lived Experience, Zoe Palmer · Girlguiding UK View ↗
23 Sep 2020 Dr Amy Slater · Centre for Appearance Research, Dr Francesca Solmi · University College London, Professor Clare Chambers · Nuffield Council on Bioethics View ↗

Who gave evidence

24 witnesses
WitnessOrganisationSessions
Alexandra Evans · Head of Child Safety Public Policy Europe TikTok 1
Caroline Dinenage MP · Minister for Digital and Culture Department for Digital, Culture, Media and Sport 1
Caroline O'Neill · General Manager L’Oréal Paris (UK) 1
Cassianne Anonymous · Body Image Panelist Lived Experience 1
Catherine Deakin · Director Communications and Fundraising Changing Faces 1
Chris Macleod · Customer and Revenue Director Transport for London 1
Danny Bowman · Body Image Panelist Lived Experience 1
Dr Amy Slater · Associate Professor Centre for Appearance Research 1
Dr Antonis Kousoulis · Director for England and Wales Mental Health Foundation 1
Dr Francesca Solmi · Senior Research Fellow University College London 1
Dr Marc Bush · Associate Director YoungMinds 1
Henry Turnball · Head of public policy UK & the Nordics Snap Inc 1
Kate Dale · Strategic Lead, Campaigns Sport England 1
Kate Roberts · Body Image Panelist Lived Experience 1
Kelly Byrne · Commercial Director Nasty Gal, boohoo group 1
Malcolm Phillips · Regulatory Policy Manager Advertising Standards Authority 1
Mark Griffin · Deputy Director, Creative Economy Department for Digital, Culture, Media and Sport 1
Nadine Dorries MP · Minister of State for Mental Health, Suicide Prev… Department for Health and Social Care 1
Professor Clare Chambers · Council Member Nuffield Council on Bioethics 1
Richard Earley · UK Public Policy Manager Facebook Inc 1
Sophie Van Ettinger · Global Vice President Dove 1
Tatyana Anonymous · Body Image Panelist Lived Experience 1
Zoe Palmer · External Affairs Manager Girlguiding UK 1
Zoe Seager · Deputy Director, Mental Health Policy and Delivery Department of Health and Social Care 1

Correspondence

7 letters
DateDirectionTitle
22 Jun 2021 Correspondence from the Director of Media Smart UK to the Chair relating to the…
17 May 2021 Correspondence from the Equality and Human Rights Commission to the Chair relat…
11 May 2021 Correspondence from the Steering Group of the Obesity Health Alliance to the Ch…
3 Nov 2020 Correspondence from Yound Minds to the Chair regarding body image inquiry
3 Nov 2020 Correspondence from the Mental Health Foundation to the Chair regaridng body im…
2 Nov 2020 Correspondence from Changing Faces to the Chair regarding body image inquiry
22 Oct 2020 Correspondence from Girlguiding to the Chair regarding body image inquiry