Recommendation 11

Whilst the Committee was pleased to see that TfL has taken steps to protect Londoners from advertisements that could promote body dissatisfaction and bolster diverse advertising on their network, we were disappointed it had not been fully evaluated to properly assess the impact of their policy, both on their consumers and their advertising revenues. We recommend that the Government works with the advertising industry and TfL to consider what impact banning adverts has on protecting people from developing negative body image. It should update us within 6 months.