Source · Select Committees · Culture, Media and Sport Committee
Second Report - Promoting Britain abroad
Culture, Media and Sport Committee
HC 156
Published 24 October 2022
Recommendations
2
Rejected
Para 16
We recommend that the Government should work with the creative industries at a strategic level...
Recommendation
We recommend that the Government should work with the creative industries at a strategic level and establish a creative industries export office. This should be coordinated by the DCMS but involve officials from all relevant departments, such as the Department …
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Government Response Summary
The Government does not see a case for a separate creative industries export office due to a wide range of existing support.
Department for Culture, Media and Sport
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13
Rejected
We recommend that the Government should negotiate an agreement with the EU to provide a...
Recommendation
We recommend that the Government should negotiate an agreement with the EU to provide a single-entry document for performers to submit to any EU country they wish to visit. (Paragraph 57) Resources
Government Response Summary
The government rejects the proposal of an EU-wide visa waiver for performers, citing incompatibility with the government's manifesto commitment to take control of borders and stating that a reciprocal agreement was offered that remains incompatible. The government highlights actions taken to support creative workers.
Department for Culture, Media and Sport
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15
Rejected
Para 63
We recommend that the Government should introduce a temporary recovery visa for industries where there...
Recommendation
We recommend that the Government should introduce a temporary recovery visa for industries where there is clear evidence of labour and skills shortages.
Government Response Summary
The government rejects the recommendation to introduce a temporary recovery visa, stating that the immigration system should not be an alternative for employers to avoid improving pay and conditions, while acknowledging labour and skills shortages and stating existing measures are in place.
Department for Culture, Media and Sport
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17
Rejected
The Government should increase VisitBritain’s marketing budget to match more closely those of our nearest...
Recommendation
The Government should increase VisitBritain’s marketing budget to match more closely those of our nearest competitors. VisitBritain should ensure that much of this increase in funding should be ringfenced to promoting regional destinations. (Paragraph 68) Leadership
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Government Response Summary
The government does not intend to increase VisitBritain’s marketing budget at present, but says it is prioritising the promotion of regional destinations through existing measures.
Department for Culture, Media and Sport
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Conclusions (1)
16
Conclusion
Rejected
Para 67
The fragmented nature of marketing budgets across the UK, with different sectors and different parts of the country supported by different funds, makes it difficult to quantify the exact amount of Government funding for inbound tourism marketing. However, the minister himself acknowledged that it is low by international standards. Whilst …
Government Response Summary
The Government does not intend to increase VisitBritain’s marketing budget at present, stating that funding is effectively budgeted to promote regional and seasonal spread, attract inward investment, and rebuild international visitor value.