Source · Select Committees · Culture, Media and Sport Committee
Second Report - Promoting Britain abroad
Culture, Media and Sport Committee
HC 156
Published 24 October 2022
Recommendations
4
Accepted in Part
VisitBritain should continue its work with tourism providers to identify how best to showcase all...
Recommendation
VisitBritain should continue its work with tourism providers to identify how best to showcase all regions of the UK, with a particular focus on addressing the travel barriers, both perceived and actual. The Government should expand VisitBritain’s Business Events Growth …
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Government Response Summary
VisitBritain will prioritize regional dispersion through its GREAT international marketing campaign, and is working to increase domestic visitor numbers. The Department relaunched the Events Industry Board as a Tourism Industry Council Working Group to generate practical policy options, but gives no indication of additional funding being awarded.
Department for Culture, Media and Sport
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18
Accepted in Part
Para 74
The de Bois review of Destination Management Organisations (DMO) received widespread support from across the...
Recommendation
The de Bois review of Destination Management Organisations (DMO) received widespread support from across the industry and it is unacceptable that the Government took 11 months to respond and in such a half-hearted fashion. The Comprehensive Spending Review and departmental …
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Government Response Summary
The government announced a Destination Development Partnership (DDP) pilot with Visit Northumberland and Visit County Durham tourism boards receiving £2.25 million across three years to promote more strategic, consumer focused development of the visitor economy; the results of which will be used to inform future spending decisions.
Department for Culture, Media and Sport
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19
Accepted in Part
Para 75
We recommend that the Government should complete the pilot to a swift timescale and commit...
Recommendation
We recommend that the Government should complete the pilot to a swift timescale and commit to implementing the de Bois recommendations in full.
Government Response Summary
The government is piloting the Destination Development Partnership (DDP) approach in the North East with £2.25 million in funding and will consider rolling it out to other regions if the pilot is successful.
Department for Culture, Media and Sport
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