Source · Select Committees · Digital, Culture, Media and Sport Committee
Recommendation 17
17
The Government should increase VisitBritain’s marketing budget to match more closely those of our nearest...
Recommendation
The Government should increase VisitBritain’s marketing budget to match more closely those of our nearest competitors. VisitBritain should ensure that much of this increase in funding should be ringfenced to promoting regional destinations. (Paragraph 68) Leadership
Government Response
A response document is linked to this report, dated 2 February 2023. Response attribution to this recommendation has not been verified. Read the response document ↗