Source · Select Committees · Education Committee
Recommendation 21
21
Acknowledged
Paragraph: 75
Monitor T Level marketing success by publishing annual awareness statistics nationally and regionally.
Conclusion
The Department must monitor the success of its T Level marketing and communications strategy through the publication of annual statistics—at both national and regional level—on T Level awareness among young people and employers.
Government response summary AI-generated
The government states it continually evaluates its marketing campaigns and its 2022 research showed increased T Level awareness among target groups. It will continue to monitor impact and inform future activity, with a focus on regional variances, without explicitly committing to annual publication of national and regional statistics.
Summary of the government's response below — read the verbatim text to verify.
Paragraph Reference:
75
Government Response
Acknowledged
HM Government · verbatim extract
Acknowledged
The Department’s omnibus surveys track pupil, teacher and parent awareness of T Levels. The survey on pupil and parent awareness asks pupils in years 9, 10 and 11 whether they are aware of T Levels and how likely they are to take them. In June 2022, 33% of pupils were aware of T Levels. Of those who were aware of them, 26% of pupils in years 9 and 10 said they were likely to consider them. 34% of parents were aware of T Levels. The School and College Panel survey found that in June 2022 68% of key stage 4 and 5 teachers were aware of T Levels. Awareness by employers is tracked as part of the Employer Skills Survey series , the most recent report is from 2021 and showed that 24% of establishments surveyed had heard of T Levels. Both of the Department’s Skills for Life campaigns are closely monitored in line with robust Key Performance Indicators and success measures. The resulting data are used internally to inform policy making and next steps as part of a comprehensive strategy with the aim of raising awareness and understanding of T Levels among key audiences, and ultimately driving up the number of student registrations. The Department engages regularly with T Level providers to monitor and track their recruitment and support their communications and marketing to young people. The Department published figures on student recruitment for the first time this year, through the T Level Action Plan . These figures showed a positive increase in student recruitment—with providers recruiting around 10,200 new students to T Levels in September 2022—more than double the 2021 figure. Updated figures will be published in the same way through the annual Action Plans.
Read the full response on Parliament ↗