Recommendation 20

HM Government · verbatim extract Accepted

T Levels are promoted nationally through the Get the Jump campaign, where young people have, for the first time and in one place, information on all of the education and training choices they can make post-16 and post-18. The Department also launched the Join the Skills Revolution campaign, aimed at employers. These two Skills for Life campaigns use a range of media channels and spotlight T Levels to drive awareness and understanding amongst young people aged 14–19 and employers respectively. The campaigns are monitored closely in line with robust Key Performance Indicators to track engagement and awareness, and are supported through local and regional media outreach, to showcase the benefits of T Levels to employers, young people and their parents. The Department is also raising awareness with schools through its Apprenticeship, Support and Knowledge Programme and its work with the Careers and Enterprise Company. This is supported by a suite of resources to help teachers and careers leaders explain T Levels to their students. This is in addition to the ongoing awareness raising activity by T Level providers, where the Department amplifies case studies and positive stories across social channels and in both national and regional media. The Department also creates bigger key communications moments during the year, such as T Level results day in August and T Levels Week in October, to boost interest and engagement. The Department will continue to look for and maximise opportunities to raise awareness of T Levels, ensuring more young people can benefit from them. There is nothing more powerful than students sharing their positive T Level experiences with their peers, parents and employers. The T Level Ambassador Network raises the profile of T Levels with employers, parents and students. There are currently 18 students signed up as ambassadors, and the Department aims to increase this number over time.