Source · Select Committees · Education Committee
Recommendation 22
22
Accepted
Paragraph: 76
Work with SMEs and careers hubs to promote T Levels to a broader audience.
Conclusion
The Department must work with small and medium-sized businesses as well as with the network of careers hubs supported by the Careers and Enterprise Company to promote T Levels to a wider audience.
Government Response Summary
The government details its existing multi-channel communications strategy targeting employers, schools, colleges, and careers advisors, including direct emails and resources provided through the Careers and Enterprise Company. It also mentions the Employer Engagement Programme to help providers work with employers.
Paragraph Reference:
76
Government Response
Accepted
HM Government
Accepted
The Department is committed to raising awareness and understanding of T Levels among young people, parents and employers. We have a robust marketing and communications strategy in place which is continually reviewed, adapted and delivered in response to the changing education landscape, market insight and audience understanding. We continue to increase investment in T Level marketing and communications campaigns as the programme matures and more T Levels become available across the country. Our T Level communications strategy aims to address different audiences, including: young people (ages 14-19), parents, schools and colleges, careers advisers, and employers, using a multi-channel approach. This includes: • Advertising campaigns across broadcast, digital, radio, print, and out-of-home channels, that target young people and parents, • Digital content (including social media) targeting specific audiences, • Direct email communications to schools, colleges, employers and careers advisers, • Partnership activity with stakeholders, including employers, to develop content and promote T Levels, • PR and stakeholder engagement activity. We have also undertaken activities with careers leaders across schools, colleges, and Local Authorities through the Careers and Enterprise Company (CEC). The CEC provides a range of resources and support for careers leaders to help them promote T Levels. We have also commissioned dedicated support for employers, including the Employer Engagement Programme, to help providers engage with employers and offer industry placements for T Level students. We continually evaluate our campaigns to understand their impact and inform future activity. Our 2022 campaign research showed an increase in T Level awareness among young people, parents, and employers. Since our last wave of research in January 2022: • Awareness of T Levels amongst young people (aged 14–19) has increased from 46% to 54%. • Awareness amongst parents of young people aged 14–19 has increased from 42% to 46%. • Awareness amongst employers has increased from 36% to 41%. We will continue to work with a range of partners and stakeholders to drive awareness, with a particular focus on addressing regional variances.