Source · Select Committees · Culture, Media and Sport Committee
Recommendation 9
9
Paragraph: 52
The evidence submitted to our inquiry about the performance of National Governing Bodies during the...
Recommendation
The evidence submitted to our inquiry about the performance of National Governing Bodies during the pandemic has been genuinely mixed. Lessons must be learned from the way funding and information was disseminated down to the grassroots during the Covid-19 pandemic. We recommend that Sport England conduct an audit of how National Governing Bodies communicate with their grassroots clubs and develop best practice guidance for all NGBs.
Paragraph Reference:
52
Government Response
Acknowledged
HM Government
Acknowledged
Sport England’s remit does not extend to regulating National Governing Bodies however, over the course of the pandemic, Sport England has sought to encourage greater communications capability across the sector. Research conducted for Sport England by the Digital Marketing Institute surveyed more than 1,000 people involved in sport and physical activity marketing and communications. This showed that 63% of them had no clear plan to attract new audiences through digital channels. As a reaction to this digital skills gap, and to help sport and physical activity providers encourage people back to activity as coronavirus restrictions ease, Sport England teamed up with CIMSPA and used £450,000 of National Lottery funding to develop the free Digital Marketing Hub this summer. More info: https://www.sportengland.org/how- we-can-help/digital-marketing-hub. Sport England provide guidance and resources to support communications capability via free-to-access Club Matters website: https://www. sportenglandclubmatters.com.