Source · Select Committees · Culture, Media and Sport Committee
Recommendation 44
44
We recommend that the Government commission an industry partner to develop a code of conduct...
Recommendation
We recommend that the Government commission an industry partner to develop a code of conduct for influencer marketing alongside relevant stakeholders. The Government should then promote this code as an example of best practice for deals between influencers and brands or talent agencies. The Influencer Marketing Code of Conduct, created by the ISBA, could provide a useful starting point, although it would require amendments to ensure all relevant stakeholders were represented. Pay rates Brand deals