Improve protections for creatives from generative AI misuse by urgently ratifying the Beijing Treaty.
The rapid growth of generative artificial intelligence and the impact this is already having on the ability of artists to protect their moral rights means that urgent action is necessary. The Government should improve protections for creatives to prevent misuse of their likeness and performances by emerging technologies such as …
Government response. The government committed to implementing and ratifying the Beijing Treaty, expecting it to come into force in late 2024, fulfilling the request for ratification. However, for broader protections against AI misuse of likeness, it will only "explore the case for …
Department for Culture, Media and Sport