Forty-Sixth Report - BBC Digital

The BBC has developed its approach to data security since 2019 but is not yet doing enough to manage the risks arising from increased access to users’ personal data. The BBC needs to collect and hold some audience data to … Read more The BBC has developed its approach to data security since 2019 but is not yet doing enough to manage the risks arising from increased access to users’ personal data. The BBC needs to collect and hold some audience data to help it to compete in the digital space, and crucial to this is sign-in, where audiences register for and use a BBC account to access its digital services. The BBC has a sign-in strategy, with a target for 72% of digital product views to come from signed-in users by 2023. It also has an overall goal of 23.5 million signed-in users by 2023. The BBC tries not to collect or hold more data about audiences than is necessary and reassured us that it has no plans to commercialise the data that it collects. That makes it distinct from BBC Digital 7 other digital providers. The BBC appointed a data protection officer in 2019 and also set up a central data protection team. However, the increased use of personal data exposes the BBC to more potential risks and it has not shown clearly that its active management of those risks is yet sufficiently embedded. The BBC has assured us that there have been no significant data breaches in the current financial year. Recommendation 5: The BBC should review its data collection and storage policies and work out the minimum amount of data that is needed to achieve its goals, what will be sufficient for its personalisation strategy, and how it will keep that data safe. 8 BBC Digital 1 Planning and funding Show less

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On the basis of a report by the Comptroller and Auditor General, we took evidence from the BBC about its plans for digital transformation.1

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In December 2022, the BBC’s Director-General followed up on the May announcement, describing the BBC’s vision for where it should aim to be by the 2030s and setting out plans to move to an internet future with greater urgency.6 He stated that the BBC would be active in future in …

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BBC Three was taken off air as a traditional linear broadcast channel and was made an internet-only channel in 2016. Six years later that decision was reversed on the grounds of it having reduced the BBC’s impact with younger audiences, particularly those who still watched broadcast TV.11 We raised this, …

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In May 2022, the BBC announced a £500 million investment plan, in support of its digital-first ambitions. The BBC plans for this to come from £200 million a year in spending reductions as well as £300 million a year from redistributing money within the organisation and increased commercial income.24

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We asked whether the BBC considered £500 million would be enough for its investment plan. The BBC said that pressure on the £500 million had increased and it would have to “box very clever”.25 It said it had already taken some tough decisions, it would have to focus, and stop …

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On financial plans, the BBC also said it thought it would have to find ways of attracting more capital into its technology investment.28 But it made clear that there is no plan in the UK to add subscription services, as people have already paid the licence fee.29

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We raised a concern about the lack of sufficient detail to support the BBC’s digital investment plan, for example around how savings will be achieved, what happens if savings targets are not met, or whether additional borrowing would be required.30 The BBC said it was helpful to have had those …

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Although the BBC has managed to successfully recruit and retain a number of highly skilled individuals to lead its digital teams, overall it has a shortage of specialist digital staff. In common with other organisations, the BBC has experienced technology staffing shortages and high turnover of staff. This is partly …

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The product group in the BBC—responsible for developing and delivering the BBC’s audience-facing digital products—accounts for 5.7% of the total BBC public service pay bill.35 In its product group the BBC had 23% staff turnover as of June 2022. This high number of vacancies has slowed technical development. The number …

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The BBC also told us that it needed to build something different to a commercial algorithm, saying that there are many commercial models that lead you to where you do not want to be. Whereas, the BBC also has its public service values, and wants to educate and entertain. “We …

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To build a more personalised experience for its users, the BBC will need to increase its use of their personal data. The BBC plans to use these data to support commissioning decisions and to make tailored content recommendations, and needs to meet best practice and transparency in data-handling. There is …

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The BBC told us it had no plans to commercialise the data it holds on viewers, assuring us categorically that it had no plans to use or sell UK subscriber data to any other party for commercial purposes. It said that it collected the least amount of personal data that …

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