Recommendation 30

We were concerned by reports of confusion among health professionals and the public about what to expect from the vaccine programme and when. We asked NHSE&I how it was ensuring clear lines of communication so that people had access to accurate information quickly and easily.82 NHSE&I explained that its messaging was first and foremost “you will be contacted”, in contrast to seasonal flu vaccinations where people could present themselves to their local pharmacist. We similarly asked NHSE&I whether it had a rebuttal unit to dispel any myths about the vaccine programme, or a Frequently Asked Questions section on its website to answer queries from the public. NHSE&I agreed that including FAQs about the vaccine programme on its website would be sensible and committed to introducing this immediately.83