Recommendation 10

The OPSS also aims to communicate with consumers, directly and indirectly through other organisations, to encourage them to avoid buying unsafe goods and use products correctly. It has produced consumer safety campaigns on specific products, such as fireworks and Halloween costumes, and works with consumer groups to raise awareness on how to report product safety issues.17 Despite this, only 17% of consumers consider safety when purchasing a product, behind factors such as price and ease of purchase.18 The OPSS acknowledged that part of the challenge, particularly with goods sold online, is that consumers assume that if a product is on sale it must be safe, which is not always the case. It told us it is looking to make sure consumers that are buying products online have the relevant information, such as on where the product comes from and who has produced it, to make an informed choice.19