Source · Select Committees · Public Accounts Committee
Recommendation 23
23
Deferred
BBC making progress towards sign-in targets for enhanced personalised digital user experiences.
Conclusion
Over the past nine years, the BBC has signalled that it sees offering a more personalised experience as important to its future plans and key to this is sign-in, whereby users register for and use a BBC account to access digital services. In September 2021, it produced a sign-in strategy, with a target for 72% of digital product views to come from signed-in users by 2023. It also has an overall goal of having 20.2 million weekly average signed-in users by 2022, growing to 23.5 million users by 2023. BBC Online’s signed-in accounts increased from 14.6 million on average per week in 2019–20 to 18.1 million in 2021–22. This continued to grow and reached 19.6 million signed-in accounts in June 2022.43
Government Response Summary
The government notes the report's publication and states that the BBC will write directly to the Committee regarding the report's recommendations.
Government Response
Deferred
HM Government
Deferred
The Committee published its report on 28 April 2023 and the BBC will write directly to the Committee regarding the recommendations in the report.