Recommendation 22

The BBC considered there may be an increasing sense developing of people wanting to ‘reconnect with purpose’ and of that being a material consideration for people when choosing who they wished to work for; implying that the BBC could benefit from that sort of preference.38 The BBC stressed how it can offer something unique for people in terms of what they could do with their career, the range of products, and the appeal of working for an organisation with the BBC’s public service mission and purpose.39 It noted how the BBC does not have a competitor producing the same breadth and type of content.40 It also said it needed to make sure that the BBC is not seen as a bureaucratic place to come and work.41 However, and in the context of discussing how stretched the overall budget for digital investment will be, the BBC also acknowledged that “We are going to need to attract brilliant people at a massive discount to the market.”42 33 C&AG’s Report, para 2.11 34 Q 87 35 Letter dated 25 January 2023 from Tim Davie, BBC Director General, to PAC Chair; C&AG’s Report, para 6 36 C&AG’s Report, para 2.11 37 Qq 84, 98 38 Q 98 39 Qq 84, 85 40 Q 58 41 Q 98 42 Q 37 BBC Digital 13 Personalised services