Source · Select Committees · Public Accounts Committee
Recommendation 24
24
Deferred
BBC lacks a comprehensive, organisation-wide strategy for personalising digital user experiences.
Conclusion
Through sign-in, the BBC can collect personal information about its users to understand their preferences. When used alongside recommendation algorithms, this should provide a user experience tailored to their individual preferences. The BBC does not believe that it is possible to compete digitally without knowing users’ viewing habits. However, while the BBC has started to develop plans for how it could personalise some of its individual digital products and services such as iPlayer, it has yet to show that it has begun work on pulling together a comprehensive strategy for personalisation across the organisation.44
Government Response Summary
The government states that the BBC will respond directly to the Committee regarding the recommendations in the report.
Government Response
Deferred
HM Government
Deferred
The Committee published its report on 28 April 2023 and the BBC will write directly to the Committee regarding the recommendations in the report.