Require Ofcom and ASA to introduce specific rules against ageist stereotyping in media.
There is clear evidence that ageist stereotyping, including portrayals of older people as frail, helpless or incompetent, or conversely as wealth- hoarding “boomers”, is highly prevalent across all media in the UK and that this is a significant contributory factor to the normalisation of ageist attitudes. Ageism causes harm both …