Recommendation 10

Evidence to us and our predecessor Committee emphasised the importance of joined-up and strategic work to tackle ageist attitudes and discrimination across society, including in access to healthcare, local services, banking and transport. While there is a very strong prima facie case for the appointment of a UK cross-government minister to take responsibility for developing and implementing policy and championing the rights of older people in these and wider areas, a more important first step is the development of a Government strategy for ageing and older people’s rights. Such a strategy could establish the case for, and guide, any new minister. (Conclusion, Paragraph 107)