Source · Select Committees · Welsh Affairs Committee
Recommendation 3
3
Paragraph: 38
Empower Visit Wales to swiftly capitalise on new international marketing opportunities.
Recommendation
We believe that there is substantial potential for growth in the Welsh tourism market as the global economy recovers post covid-19, and that the tourism bodies responsible for promoting Wales need to grasp that opportunity. Visit Wales must be nimble enough to capitalise on emerging opportunities to market Wales to an international audience, such as the huge international popularity of “Welcome to Wrexham”.
Paragraph Reference:
38
Government Response
A response document is linked to this report, dated 2 November 2023. Response attribution to this conclusion has not been verified. Read the response document ↗