Source · Select Committees · Welsh Affairs Committee
Recommendation 2
2
Paragraph: 37
Strengthen Wales' international marketing with a clear brand to attract more overseas tourists
Recommendation
We believe that there a is lack of awareness of Wales’ strengths as a holiday destination. Wales lacks a coherent brand for the overseas market. Marketing of Wales must be stronger, with a clear theme devised to attract international tourists based on Wales’ unique strengths and attractions.
Paragraph Reference:
37
Government Response
A response document is linked to this report, dated 2 November 2023. Response attribution to this conclusion has not been verified. Read the response document ↗