Source · Select Committees · Welsh Affairs Committee
Recommendation 4
4
Paragraph: 39
Develop a joint strategy and distinctive brand for Wales's international tourism promotion.
Recommendation
We recommend that VisitBritain and Visit Wales work together to develop a strategy, by February 2024, for promoting Wales as a first-choice destination for international visitors to the UK. A key aspect of this should be the development of a distinctive brand that raises awareness of Wales, which can be used consistently to help market Wales and to raise awareness of its location as a holiday destination.
Paragraph Reference:
39
Government Response
A response document is linked to this report, dated 2 November 2023. Response attribution to this recommendation has not been verified. Read the response document ↗