First property purchase offers unique opportunity to explain Lifetime ISA merits.
The moment at which people purchase their first property offers a singular opportunity for the Government and/or Lifetime ISA providers to explain the merits of the Lifetime ISA as a retirement savings vehicle. (Recommendation, Paragraph 88) Value for money for the Government
Government response. The government acknowledges the importance of messaging and commits to working with the industry to consider ways to improve communication about the Lifetime ISA's merits, despite having no direct contact with individuals.
HM Treasury