Recommendation 10

Building trust between leaders and the public is essential to the response. The evidence the Committee has received, including from behavioural scientists, shows that people respond to open and honest information that is clear about the uncertainties within it. Some data has been communicated with the apparent intention of creating a more favourable view of the Government and some data has appeared to have been used to provoke anxiety rather than help people understand risk. It is disappointing to hear that the way data has been presented might have undermined public trust.