Recommendation 25

HM Government Acknowledged

The MOD partially agrees with conclusion 25. Over a six-month period, beginning in September 2023, the MOD implemented a comprehensive communications strategy to give those impacted by the New Accommodation Offer, including individuals with rank-based benefits, the opportunity to understand and respond to its implications. This included a variety of channels such as three dedicated Roadshows, targeted outreach through dial-in and on-the-ground visits, and regular updates on social media platforms. We also collaborated extensively with HIVEs, Families Federations, and single Service communications teams to cascade information effectively. At every stage, individuals were encouraged to engage with our team to seek clarification or raise concerns. Despite these efforts, challenges arose in delivering the messaging on the ground to Service Personnel and their families. Whilst we worked diligently to provide clear and consistent communications, we faced obstacles in fully embedding our messaging at local level, which impacted the scope of our engagement. This gap underscored the need for stronger future alignment with Service leadership to ensure information is disseminated at all levels. an interest in the changes and lessons have been learned. Officials are working closely with the frontline commands to ensure that messages are promulgated through the chain of command to reach as wide an audience as possible to ensure that Service Personnel have an accurate idea of how any future offer might affect them.