Source · Select Committees · Culture, Media and Sport Committee
Twelfth report - Influencer culture: Lights, camera, inaction?
Culture, Media and Sport Committee
HC 258
Published 9 May 2022
Government response
Second Special Report - Influencer Culture: Lights, camera, inaction?: ASA System and CMA Responses to the Committee’s Twelfth Report of Session 2021-22 · published 22 Jul 2022
Recommendations & Conclusions
69
Recommendation
Accepted in Part
We recommend that the remit of the CAP code be extended by removing the requirement...
Recommendation
We recommend that the remit of the CAP code be extended by removing the requirement for editorial ‘control’ to determine whether content constitutes an advertisement.
Government Response Summary
The ASA will commit to exploring how they can clarify further that payment alone invokes advertising disclosure requirements and will explore whether there is a case for reconsidering the ASA system payment and control tests as they apply to certain categories of native advertising, including influencer advertising, whilst ensuring their regulation does not restrict freedom of speech by extending unduly to areas it should not, for example, editorial and sponsorship matters.
Department for Culture, Media and Sport
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