Select Committee · Culture, Media and Sport Committee

Promoting Britain abroad

Status: Closed Opened: 8 Nov 2021 Closed: 2 Feb 2023 14 recommendations 12 conclusions 1 report

Tourism is an economic, cultural and social asset. Although it is a devolved matter—England, Scotland, Wales, Northern Ireland and London all have independent tourism bodies—all five organisations work closely with VisitBritain, the national tourism agency. VisitBritain is responsible for marketing Britain worldwide and developing Britain’s visitor economy. In 2019, inbound tourism to the UK was …

Clear

Reports

1 report
Title HC No. Published Items Response
Second Report - Promoting Britain abroad HC 156 24 Oct 2022 26 Responded

Recommendations & Conclusions

1 item
11 Conclusion Second Report - Promoting Britain abroad Not Addressed

In an increasingly competitive tourism market, the UK must keep pace with other countries’ visa...

In an increasingly competitive tourism market, the UK must keep pace with other countries’ visa schemes and match, or surpass, those of our competitors. Moreover, the Government’s strategy of agreeing bilateral arrangements with EU Member States for performers touring the EU is failing to address the industry’s needs. The Government …

Government response. The Government Communication Service (GCS) in the Cabinet Office has reduced the approval requirements for government marketing materials. This is not related to the conclusion about visas.
Department for Culture, Media and Sport

Oral evidence sessions

5 sessions
Date Witnesses
5 Jul 2022 Ben Dean · Department for Culture, Media and Sport, Chris Philp MP · Department for Digital, Culture, Media and Sport, Nigel Huddleston MP · HM Treasury View ↗
21 Jun 2022 Nick de Bois CBE · VisitEngland Advisory Board, Patricia Yates · VisitBritain/VisitEngland View ↗
29 Mar 2022 Allen Simpson · London and Partners, Geoff Taylor · BPI, Gills Haigh · Cumbria Tourism, Jamie Njoku-Goodwin · UK Music, Jessica Koravos · Really Useful Group, Kash Bennett · National Theatre, Nick Brooks-Sykes · Marketing Manchester View ↗
8 Mar 2022 Joss Croft · UKinbound, Kate Nicholls OBE · UKHospitality, Kurt Janson · Tourism Alliance, Paul Barnes · Association of International Retail, Ross Baker · Heathrow View ↗
22 Feb 2022 Bernard Donoghue · Association of Leading Visitor Attractions, Caroline Cooper Charles · Screen Yorkshire, Martha Lytton-Cobbold · Historic Houses, Ralph Lee · BBC Studios Productions View ↗