Recommendation 10

The UK EV market remains concentrated around high value cars (costing over £40,000) and SUVs. Unless the market changes to offer more affordable options to consumers, the Government’s objective of mass ownership of EVs will not be met. This must also change to avoid issues caused by the trend towards heavier SUVs, including excessive road wear and typically higher embedded emissions in production. As set out in further detail below, this change may be enacted through investments in UK production, fiscal incentives to bring price parity at the more affordable end of the market, or taxation on heavier vehicles. The Government should keep the trend towards SUVs under review and consider what measures may be necessary to counteract it given its many negative consequences.