Recommendation 17

The Met Office noted that the media has an important role to play in getting important messages across and helping people adapt. It highlighted recent extreme heat events where the whole UK media helped to get the message across that “This is not weather you have seen before and it will require a different response at an individual level. This is heat that can harm healthy people as well as vulnerable people. You want to keep your windows and curtains closed, which is not what you normally do on a hot day, and you might want to consider going to a cool place”.32