Source · Select Committees · Women and Equalities Committee

Sixth Report: Changing the perfect picture: an inquiry into body image

Women and Equalities Committee HC 274 Published 9 April 2021
Report Status
Government responded
Conclusions & Recommendations
17 items (17 recs)
Government Response
AI assessment · 17 of 17 classified
Accepted 10
Accepted in Part 2
Acknowledged 1
Not Addressed 3
Rejected 1
Government response
Second Special Report: Changing the perfect picture: an inquiry into body image: Government Response to the Committee’s Sixth Report of Session 2019–21 · published 23 Jun 2021
Read the government response ↗ Response on the Index
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Recommendations & Conclusions

1 item
12 Recommendation Rejected

We were pleased to hear from companies who are committed to advertising their products by...

Recommendation
We were pleased to hear from companies who are committed to advertising their products by using real, honest images. However, a significant number of advertisers continue to rely heavily on image editing. It is clear that the constant bombardment of … Read more
Government Response Summary
The government explicitly rejects legislating to restrict or ban altered images in advertising, citing insufficient evidence and existing ASA rules. They will, however, consider future action after reviewing evidence from the ASA's consultation and as part of the Online Advertising Programme.
Government Equalities Office
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