Source · Select Committees · Welsh Affairs Committee
Recommendation 21
21
Deferred
Develop and publish strategy for placing government advertisements on community radio stations
Recommendation
Advertising on community radio would benefit their development and enable the Government to reach a wider audience with its advertisements, potentially increasing the pool of applicants for public sector jobs. We call on the Government to develop and publish by April 2024 a strategy setting out how it will seek to place advertisements on community radio stations. (Paragraph 116) Broadcasting in Wales 45 Developing the skills pipeline into Welsh broadcasting
Government response summary AI-generated
The government responded by outlining apprenticeship reforms, the Apprenticeship Levy, improvements to the apprenticeship system in England, and new technical training routes like creative T Levels and Skills Bootcamps, not addressing the recommendation to publish a strategy for advertising on community radio.
Summary of the government's response below — read the verbatim text to verify.
Government Response
Deferred
HM Government · verbatim extract
Deferred
The Government agrees that community radio stations are extremely valuable in enabling important public messaging to reach the widest possible audience. We have already carried out targeted campaigns in collaboration with community radio, for example agreeing a partnership during the Covid-19 pandemic with a number of stations targeting ethnic minorities, enabling vital messaging to be heard by people who may not have received it in other ways. Campaigns such as this have demonstrated the significant impact that government advertising on community radio can have.
Read the full response on Parliament ↗