Recommendation 28

The Government must launch a major national flood awareness campaign, co-designed with flood-affected communities and delivered with trusted local partners such as flood wardens, schools, the media, and frontline services. This campaign should be coordinated across relevant public bodies and agencies, ensuring consistent messaging and integration into their day-to-day operations as a core part of national flood strategy. It should begin as soon as possible, and no later than March 2026, and must seek to: • Increase sign-up to flood warning services and public readiness to act on them, • Improve public use of risk maps and clarify agency roles and responsibilities in response and recovery, • Target outreach to hard-to-reach groups, including people with low literacy, limited digital access, or language barriers, as well as those with physical or mental health challenges, and • Embed flood education in schools and workplaces, on par with fire safety, with practical household guidance. (Recommendation, Paragraph 100)