Source · Select Committees · Health and Social Care Committee
Recommendation 21
21
The evidence is clear: advertising impacts on the consumption of HFSS foods.
Conclusion
The evidence is clear: advertising impacts on the consumption of HFSS foods. The government has already accepted this to some degree given the action already taken to restrict exposure to HFSS advertising, but it must be bolder. Its current approach leaves the majority of advertising untouched and undermines the intention of restricting exposure. No effort has also been made to encourage advertising to be healthier. (Conclusion, Paragraph 112)