Source · National Audit Office
VisitBritain: Bringing visitors to Britain
Published: 12 Nov 2004
Type: Value for Money
Sir John Bourn, Head of the National Audit Office, reported to Parliament today that VisitBritain’s overseas marketing activities are well planned and executed, and that they achieve high returns. However his report called on VisitBritain to adjust the balance of its activities further in favour of brand building work in emerging markets. VisitBritain’s main performance […]