National Audit Office
Exploiting the UK brand overseas
The GREAT campaign enables government organisations to adopt consistent and effective brand management. To date, Cabinet Office has reported a return of £1.2 billion on its £113.5 million GREAT campaign investment. This is based on anticipated as well as actual expenditure by business, tourists and students.
Published 5 Jun 2015
Value for Money
Department for Business & Trade; Department for Culture, Media & Sport; Foreign, Commonwealth & Development Office
Topics: Business and industry, Economic growth, International, Trade and investment
Recommendations
No recommendations are indexed here. The report itself may contain some: see the report on nao.org.uk, linked above.