Source · National Audit Office
Exploiting the UK brand overseas
Published: 5 Jun 2015
Type: Value for Money
Department: Department for Business & Trade
The GREAT campaign enables government organisations to adopt consistent and effective brand management. To date, Cabinet Office has reported a return of £1.2 billion on its £113.5 million GREAT campaign investment. This is based on anticipated as well as actual expenditure by business, tourists and students.