Source · National Audit Office

EU Exit: the Get ready for Brexit campaign

Published: 28 Jan 2020 Recommendations: 1 Type: Value for Money NAO confirmed: 1 Department: Cabinet Office

This report examines the management of the Cabinet Office-led Get ready for Brexit campaign.

Dept: Cabinet Office Topics: Borders and immigrationBrexitBusiness and industryInternationalManaging major projectsProject and service delivery nao.org.uk →

Recommendations

1 item

Rec	Recommendation	Addressee	Acceptance	Implementation
1	For the future, the Cabinet Office’s analysis of campaign options should, from the start, focus much more on what impact is needed and how the behaviour change required by government will be delivered. Its scrutiny of plans should place more emphasis on targeting resources on the combination of activities likely to add the greatest value. A more consistent focus on key performance metrics from an early stage would help maintain attention on objectives. Ref Page 10, paragraph 17 · Implemented 08/2020	Cabinet Office	Accepted	Implemented ✓ NAO

Public Accounts Committee follow-up

1 report

The Public Accounts Committee examined this NAO report and published its own recommendations. The government responds to PAC recommendations via Treasury Minutes.

3 Jun 2020 Public Accounts C… Fourth Report: EU Exit: Get ready for Brexit Campaign · parliament.uk