National Audit Office

EU Exit: the Get ready for Brexit campaign

This report examines the management of the Cabinet Office-led Get ready for Brexit campaign.

Published 28 Jan 2020 Value for Money Cabinet Office 1 recommendation

Topics: Borders and immigration, Brexit, Business and industry, International, Managing major projects, Project and service delivery

Recommendations 1

Recommendation 1

Response: Accepted · Delivery: implemented, 08/2020 (confirmed by the NAO)

Addressed to Cabinet Office · Page 10, paragraph 17

Recommendation (the NAO's words)

For the future, the Cabinet Office’s analysis of campaign options should, from the start, focus much more on what impact is needed and how the behaviour change required by government will be delivered. Its scrutiny of plans should place more emphasis on targeting resources on the combination of activities likely to add the greatest value. A more consistent focus on key performance metrics from an early stage would help maintain attention on objectives.

Public Accounts Committee follow-up 1 report

The Public Accounts Committee examined this NAO report and made its own recommendations. The government replies to those in Treasury Minutes.

Fourth Report: EU Exit: Get ready for Brexit Campaign

Public Accounts Committee · published 3 June 2020 · 2 recommendations · Report on parliament.uk ↗