Targeted and consistent public messaging

By March 2026, the Home Office, as the lead department for the response to violence against women and girls, should agree funding for a multi-year series of public information campaigns centred around the prevention of sexually motivated crimes against women in public spaces. These campaigns should be managed and funded centrally by the UK Government, but rolled out regionally and locally in a sustainable and consistent way. They should all have the same central purpose and messaging, and include evaluation metrics based on behaviour and attitudinal change, as well as communications reach and engagement.

This recommendation should not be seen to supersede any progress made against Recommendation 5 from the Part 1 Report (the Home Office should launch a public information campaign on indecent exposure). Instead, any activity to implement Recommendation 5 from the Part 1 Report should seek to incorporate any relevant learning from this, subsequent, recommendation as part of the response (despite the passage of time and nine-month delay in implementation; see Chapter 1 on the implementation of recommendations from the Part 1 Report for further details on this).