Source · Select Committees · Culture, Media and Sport Committee
Recommendation 25
25
Accepted in Part
Paragraph: 126
Explore conducting regular Patterns of Play-style gambling research with UKRI collaboration
Recommendation
We recommend that the Government and the Gambling Commission should work with UKRI to explore how a study similar to the Patterns of Play research could be conducted on a regular basis.
Government Response Summary
The government accepted the recommendation in part, stating the Gambling Commission is exploring the acquisition of a regular feed of operator data and will initiate pilot projects to obtain insights similar to the Patterns of Play research.
Paragraph Reference:
126
Government Response
Accepted in Part
HM Government
Accepted in Part
The ‘Patterns of Play’ research provided new insights into consumers’ gambling from a granular data set and was a key source of evidence for the Gambling Commission’s advice to the government on the Gambling Act Review. It was a one-off dataset but highlighted the potential value in accessing similar data. As part of its data programme, the Gambling Commission is exploring the acquisition of a regular feed of operator data which, in time, would enable it to obtain and analyse data like that underpinning the Patterns of Play work. The Gambling Commission will take an incremental approach to this work, beginning with manageable pilot projects and working with operators to develop practical and cost-effective data transfer, while also ensuring the risks associated with the handling of personal data have been addressed. A regular data feed would help to form the building blocks enabling the Gambling Commission to obtain market and consumer insights akin to those in Patterns of Play, but on a more regular basis, which may enable it to publish insights more frequently than standalone academic studies.