Source · Select Committees · Digital, Culture, Media and Sport Committee

Recommendation 15

15 Paragraph: 85

Require gambling sponsorship code to reduce adverts and mandate more safer gambling messaging.

Recommendation
The withdrawal of gambling sponsorship from the front of Premier League players’ kit is welcome, but it will not significantly reduce the volume of gambling adverts visible during top-flight matches. The Government must work with the Premier League and the governing bodies of other sports to ensure that the gambling sponsorship code of conduct contains provisions reducing the volume of gambling adverts in stadia. The Code should also require that a higher proportion of gambling advertising in stadia is dedicated to independently-developed safer gambling messaging.
Paragraph Reference: 85
Government Response

A response document is linked to this report, dated 19 April 2024. Response attribution to this recommendation has not been verified. Read the response document ↗