Source · Select Committees · Culture, Media and Sport Committee
Recommendation 53
53
Rejected
Develop and mandate ethical AI certification for generative AI use in film and HETV
Recommendation
The Government’s AI Sector Champion for the creative industries, once appointed, should work with the industry to develop an AI certification scheme for the ethical use of generative AI in film and HETV. In setting out guidelines for the responsible use of generative AI, the scheme should consider the interests of copyright holders, creatives and audiences. To ensure compliance and protect the industry from irresponsible use of AI tools, the Government should mandate certification for UK-based broadcasters or productions claiming tax incentives and National Lottery funding. (Recommendation, Paragraph 187)
Government Response Summary
The government will appoint an AI Sector Champion and is considering AI output labelling, but rejects a mandated certification scheme due to concerns about restricting innovation and complicating tax incentives.
Government Response
Rejected
HM Government
Rejected
The government is committed to promoting growth and investment in the creative sector and supporting businesses to harness innovative technologies. We will appoint an AI Sector Champion in due course. The government’s recent Copyright and AI consultation considered the labelling of generative AI outputs amongst other emerging issues in this area. We recognise the various industry initiatives to label AI outputs, and, as part of the consultation process, we are considering the case for regulation to ensure the labelling of AI outputs happens consistently. We will consider this as we develop our approach to AI regulation generally. However, we have concerns about creating a new scheme that could restrict innovation, in addition to our broader concerns that increasing the complexity of our tax incentives has the potential to make them less attractive.