Source · Select Committees · Culture, Media and Sport Committee
Recommendation 37
37
Accepted
Launch a national campaign highlighting film and HETV employment opportunities and required skills.
Conclusion
The Government and BFI should launch a national awareness campaign highlighting the employment opportunities offered by film and HETV, and the range of skills the industry requires. (Recommendation, Paragraph 127)
Government Response Summary
The government commits to a communications campaign as part of the Creative Careers Programme, launching a refreshed £3 million per year creative careers service from 2026, and scaling up the BFI Film Academy to promote employment opportunities in film and HETV.
Government Response
Accepted
HM Government
Accepted
We want a career in the creative industries to be open to everyone, whatever their background. We agree with the Committee that the breadth of roles required across the film and TV sector means that this industry truly has something to offer everyone. The DCMS-funded Creative Careers Programme is designed to showcase the range of careers available across the creative industries, including in Film and HETV. The 2025/26 programme will give 100,000 young people encounters with creative employers and workplaces, deliver work experience placements, launch beyond England, work with DWP and DCMS to identify entry-level roles for Jobcentre customers, and run a communications campaign to encourage young people, particularly from disadvantaged backgrounds, to take up creative careers in priority growth regions. From 2026, government and industry will launch a refreshed £3 million per year creative careers service to equip the next generation of young people with the ambition and knowledge to work in the creative industries. The Committee has also rightly recognised the work of industry in this space. In particular, the BFI is investing almost £6 million between 2023–2026 in a UK-wide National Lottery Careers & Progression Programme, delivered by Into Film, which is designed to support those aged 11–18 to learn about the breadth of screen careers. The BFI will review opportunities to build on the impact of this programme as they enter their next National Lottery funding period (2026/27–2028/29). Additionally, the government will scale up the BFI Film Academy, which raises awareness of work in film and HETV through courses, events and resources. An expanded BFI Film Academy programme will focus on reaching an even greater diversity of young people across the UK to encourage them into this sector. The BFI has also been engaging with industry on the possibility of launching a Careers Festival – aiming to bring together education and industry to highlight career opportunities across the whole of the film, TV, and video games industry, hosted at BFI Southbank with potential delivery partner ‘spokes’ across the UK. This work will be carried out in coordination with Creative Careers Programme activity.