Source · Select Committees · Culture, Media and Sport Committee

Recommendation 17

17 Acknowledged

HETV advertising revenue faces market shifts with growing SVoD ad-supported tiers

Conclusion
Advertising revenue is key to the HETV production ecosystem, and the market is changing as SVoD platforms grow their ad-supported subscription tiers. We intend to revisit the issue of advertising and its role in the TV ecosystem later in the Parliament. (Conclusion, Paragraph 64) Incentivising inward investment
Government Response Summary
Acknowledges advertising revenue is key and intends to revisit the issue later in the Parliament.
Government Response Acknowledged
HM Government Acknowledged
Advertising revenue is key to the HETV production ecosystem, and the market is changing as SVoD platforms grow their ad-supported subscription tiers. We intend to revisit the issue of advertising and its role in the TV ecosystem later in the Parliament. (Conclusion, Paragraph 64) Incentivising inward investment