Source · Select Committees · Culture, Media and Sport Committee
Recommendation 37
37
Increasing women’s participation in sport depends not only on opportunities to play, but also on...
Conclusion
Increasing women’s participation in sport depends not only on opportunities to play, but also on visibility and representation. Evidence shows that when women’s sport is regularly broadcast, especially on free‑to‑air TV, girls are more likely to feel inspired and motivated to be active. A dedicated broadcast slot for women’s football would provide consistent coverage, grow audiences and challenge persistent gender stereotypes. (Conclusion, Paragraph 121)