Source · Select Committees · Culture, Media and Sport Committee
Recommendation 16
16
Deferred
Paragraph: 87
We acknowledge that some of the programmes have a small print acknowledgement of the original...
Conclusion
We acknowledge that some of the programmes have a small print acknowledgement of the original producers, but question whether this is quite within the spirit of accrediting everyone involved with the right branding. We believe that it is important that PSB originated content is clearly identifiable as such.
Government response summary AI-generated
The government states that brand attribution and data sharing are matters for contractual negotiations between PSBs and streaming services, as PSBs are best placed to determine the value. It will keep the issue under review.
Summary of the government's response below — read the verbatim text to verify.
Paragraph Reference:
87
Government Response
Deferred
HM Government · verbatim extract
Deferred
As the Committee’s report demonstrates, the relationship between PSBs and subscription video on demand services (SVoDs) is not straightforward, particularly where PSB content is hosted on streaming services. It is the Government’s view that the issues the Committee has identified relating to brand attribution and data sharing are a matter for contractual negotiations in the first instance. In this context, PSBs themselves are best placed to determine the value they place on both attribution and data access during negotiations where they are the rights holder. The Government will however keep this under review.
Read the full response on Parliament ↗