Source · Select Committees · Culture, Media and Sport Committee
Recommendation 24
24
Accepted
Paragraph: 92
The Government should use a lighter touch with VisitBritain regarding operational decisions and campaign messaging.
Recommendation
The Government should use a lighter touch with VisitBritain regarding operational decisions and campaign messaging. Any feedback should be considered as advisory only and given to VisitBritain within one month.
Government response summary AI-generated
The Government Communication Service (GCS) in the Cabinet Office has already reduced the approval requirements for government marketing materials.
Summary of the government's response below — read the verbatim text to verify.
Paragraph Reference:
92
Government Response
Accepted
HM Government · verbatim extract
Accepted
The Government Communication Service (GCS) in the Cabinet Office has reduced the approval requirements for government marketing materials. Only new master creative for major government campaigns is submitted to GCS for approval, with any feedback provided promptly and within seven days.
Read the full response on Parliament ↗